Selected work, a little about me, and how to reach me.
What you make, who you make it for, and the thing you care about that most people in your field do not. Keep it to four sentences.
What you need, what it's for, and when you need it by.
Describe what you send back first — sketches, references, a route.
Say how many rounds are included and what happens after.
A line about the project is enough to start. I read everything that comes in.