Say the boldest true thing about what you do. One sentence. Make it impossible to scroll past.
Replace with the thing customers rave about.
Replace with what makes you different.
Replace with why now is the moment.
Describe the moment people quote you back to you.
Describe who self-selects in when you stop hedging.
Describe what changed once you committed to a voice.
Tell us the wildest version of what you want.
The energy stays, the mess goes.
And everyone hears about it.
Tell us the boldest version of the idea. That's the one we'll build.